Efficient online shopping is a benefit for both producers offering their products and customers. Analytical tools such as the Where To Buy widget created by 100Shoppers help in optimizing the shopping path. Thanks to its implementation on the landing page, the purchasing process becomes more effective from the sellers' point of view. The advantage for potential buyers, in turn, is a better shopping experience and time savings.
The Where To Buy solution also gives smaller entrepreneurs a chance to stand out in the competitive online market. Thanks to a professionally designed product page with a widget brands gain better associations and their image improves. Moreover, retailers also benefit from this as they receive a new source of customers. Thanks to it, the product website can generate profits for companies.